babayants
architect

The team approached us with the task of rethinking the system and strengthening the connection with the current nature of the brand. We have analyzed what works, what can be transformed, and what is important to preserve.
The new identity language has remained honest, but has become more expressive, flexible, and recognizable.

Clarity and rhythm became the basis of the visual language: minimalism with a sense of inner movement. Communications are based on a modular grid, and the graphical system is inspired by architectural measurement tools.

The identity reflects the values of Babayants — harmony, structure, tactile precision and a balance of rigor and sensitivity. She became a natural extension of the brand, preserving its honesty and enhancing its character.