Branding for Moscow
bakery La Poste

The visual identity reveals warm feelings as if from
the first bite of LaPoste's crispy pastries.

Using minimalistic illustrations and the integration of images
into the composition, different scenarios are created to reveal
a whole world of LaPoste postcards sent from all corners of the world.

Illustrations have found their way to accompany
all of LaPoste's activities, from opening new locations
on the city map to creating their own merch.