велопрактика

02

Identity for a new format cycling club: training space for amateurs and professionals in cycling, triathlon and running.

The main idea is a visual metaphor in which the pedals set in motion reflect the bike and are inscribed in the very spelling of the bike club.

The main idea is a visual metaphor in which the pedals set in motion reflect the bike and are inscribed in the very spelling of the bike club.

The location of the cycling club plays an important role, as the project is located on the territory of the Olympic facility.

Soviet architecture and Olympic paraphernalia form the basis of the identity, combining technological solutions and echoes of the graphics of the 80s Olympics.