Real estate

Creation of corporate identity, print design
and website for the NOVA project by SAMOLET SELECT.

Within the framework of cooperation, project brochures were realized,
finishing materials, planning solutions and turnkey site.

NOVA

samolet select

Development of positioning
and name for the business center
from FORMA.

In order to detect DNA, we were implemented:

In-depth interviews with the team
and project ideologists, analysis-interviews with company representatives (up to 5 interviews)

Competitor positioning analysis

Definition of a unique selling proposition competitive advantages

Target audience description

Identifying the mission and values
of the brand and creating a legend

Creating the necessary
emotional associations

Brand TOV

Visual brand packaging brand name

forma

vesper

Development of corporate identity for the Fairmont Vesper Residences project on the main street of Moscow.
The project combines apartments and a hotel
of the global operator Fairmont.

The overall visual concept plays on the audience’s senses:
visual and tactile associations. A modern and progressive image is built through the use of the volumetric effect.
The task of the composition is to dive inside the object,
revealing the meaning of each element, textures and close attention to detail.

Within the framework of the project we realized the development of naming, identity, design of all polygraphic materials, design and layout of the website
together with Red Callar. and website layout together with Red Callar.

The visual package is based on the idea of creating an autonomous enclave,
which brings together all aspects necessary for the life of a modern person
with an active life position and family values. Lucky has brought together the
world’s best infrastructure practices, literally eliminating the need for a city
outside the neighborhood. An atmosphere of total inclusiveness is created
through the combination of real-life stories with a world of illustrative drawings.

vesper

The visual package is based on the idea of creating an autonomous enclave, which brings together all aspects necessary for the life of a modern person
with an active life position and family values. Lucky has brought together theworld’s best infrastructure practices, literally eliminating the need for a city
outside the neighborhood. An atmosphere of total inclusiveness is created through the combination of real-life stories with a world of illustrative drawings.

pioneer

Development of an advertising campaign for the OPUS project.
The main task is to identify a visual trigger for the target audience
and create an effective outdoor advertising campaign for the OPUS project
of the target audience and creation of an effective outdoor advertising campaign. The main emphasis was placed on the aesthetics of the project, inspiration in creating architectural and interior solutions and a shift
from cold tones to softer and cozier ones.

Development of an advertising campaign for the OPUS project.
The main task is to identify a visual trigger for the target audience and create an effective outdoor advertising campaign for the OPUS project of the target audience and creation of an effective outdoor advertising campaign. The main emphasis was placed on the aesthetics of the project, inspiration in creating architectural and interior solutions and a shift from cold tones to softer and cozier ones.

Develop brochure and creative concept
for outdoor advertising within the existing
project brandbook.

The design is based on the ideas of modernism
as the main vector for visual communication.
The architecture is based on rhythm, and the interiors
actively use natural materials and high-tech loft interiors.

mr group

Develop brochure and creative concept for outdoor advertising within the existing project brandbook.

The design is based on the ideas of modernism as the main vector for visual communication.
The architecture is based on rhythm, and the interiors actively use natural materials and high-tech loft interiors.

Develop brochure and creative concept for outdoor advertising within the existing project brandbook.

интеко

Develop brochure and creative concept for outdoor advertising within the existing project brandbook.

The design is based on the ideas of modernism as the main vector for visual communication. The architecture is based on rhythm, and the interiors actively use natural materials and high-tech loft interiors.

The design is based on the ideas of modernism as the main
vector for visual communication. The architecture is based on rhythm,
and the interiors actively use natural materials and high-tech loft interiors.

Develop brochure and creative concept for outdoor advertising within the existing project brandbook.

R4S GROUP

Develop brochure and creative concept for outdoor advertising within the existing project brandbook.